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Marketing and advocacy MCQs

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1. : What is the primary goal of library marketing?





2. : Library advocacy mainly focuses on:





3. : Which of the following is a marketing mix element in libraries?





4. : In library marketing, the term “product” refers to:





5. : The 4 Ps of marketing include:





6. : Which of the following is a promotion strategy for libraries?





7. : Library branding means:





8. : Advocacy differs from marketing in that it focuses on:





9. : Which of the following is a form of library advocacy?





10. : Public relations in libraries involve:





11. : A target audience in library marketing refers to:





12. : A library marketing plan should include:





13. : Which of the following tools can be used for digital marketing in libraries?





14. : Advocacy campaigns are successful when they:





15. : The American Library Association (ALA) promotes advocacy through:





16. : Word-of-mouth marketing in libraries relies on:





17. : The place element in library marketing refers to:





18. : Community engagement in advocacy helps libraries by:





19. : The first step in developing a library marketing plan is:





20. : A library slogan or tagline is an example of:





21. : Advocacy messages should be:





22. : The evaluation of marketing efforts involves:





23. : A press release issued by a library is a form of:





24. : The advocacy triangle includes:





25. : Library ambassadors are:





26. : Social media analytics help libraries:





27. : Which of the following represents advocacy at the institutional level?





28. : Marketing research in libraries is used to:





29. : An effective advocacy strategy should include:





30. : The ultimate goal of library marketing and advocacy is to:





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