Library Interview & Viva Questions MCQs

30 min Score: 0 Attempted: 0/30

1. What is library marketing?
(A) Repairing library materials
(B) Classifying books only
(C) Promoting library services and resources to users
(D) Managing library furniture

2. The main purpose of library marketing is to:
(A) Replace librarians
(B) Reduce library users
(C) Eliminate library resources
(D) Increase awareness and use of library services

3. Library advocacy means:
(A) Selling books commercially
(B) Promoting the value and importance of libraries to stakeholders
(C) Classifying documents
(D) Managing library budgets only

4. The main difference between marketing and advocacy is:
(A) Marketing promotes services, while advocacy promotes support and recognition of libraries
(B) Marketing and advocacy are exactly the same
(C) Advocacy is only about book selling
(D) Marketing is only about cataloguing

5. A marketing plan in a library includes:
(A) Goals, target users, strategies, and evaluation methods
(B) Only book classification numbers
(C) Shelf arrangement rules
(D) Cataloguing codes

6. The "4 Ps" of marketing include:
(A) Product, Price, Place, Promotion
(B) Plan, Policy, Program, Publication
(C) People, Process, Paper, Print
(D) Product, Program, Project, Policy

7. In library marketing, the "product" refers to:
(A) Library furniture
(B) Physical library building only
(C) Library services and resources offered to users
(D) Staff uniforms

8. Promotion in library marketing includes:
(A) Activities used to inform users about library services
(B) Destroying old materials
(C) Reducing services
(D) Limiting access

9. Social media is used in libraries for:
(A) Physical storage
(B) Book classification
(C) Marketing services and engaging users
(D) Document destruction

10. User surveys help libraries to:
(A) Eliminate resources
(B) Reduce communication
(C) Understand user needs and improve services
(D) Avoid evaluation

11. A library newsletter is a tool for:
(A) Communicating library news and services
(B) Classifying books
(C) Managing databases
(D) Book preservation

12. Branding helps libraries to:
(A) Remove services
(B) Create a positive identity and recognition
(C) Reduce users
(D) Avoid communication

13. Target audience in library marketing means:
(A) Specific groups of users for whom services are promoted
(B) All books in the library
(C) Library staff only
(D) Publishers only

14. Advocacy activities usually focus on:
(A) Gaining support from decision-makers and communities
(B) Selling library materials
(C) Classifying books
(D) Replacing technology

15. Effective library advocacy can help in:
(A) Reducing library importance
(B) Securing funding and public support
(C) Eliminating services
(D) Closing libraries

16. Community engagement helps libraries to:
(A) Limit services
(B) Reduce interaction
(C) Avoid feedback
(D) Build relationships with users and communities

17. Public relations (PR) in libraries involves:
(A) Maintaining positive communication with the public
(B) Book classification
(C) Data storage
(D) Shelving materials

18. Library websites are important marketing tools because they:
(A) Prevent user interaction
(B) Replace all library services
(C) Provide information about services and resources
(D) Store physical books

19. Digital marketing in libraries uses:
(A) Only printed posters
(B) Online platforms to promote library services
(C) Manual registers
(D) Shelf labels

20. The success of library marketing can be measured through:
(A) Building size
(B) Book color
(C) User feedback, statistics, and service usage data
(D) Number of shelves only

21. Library orientation programs are used to:
(A) Classify materials
(B) Sell books
(C) Introduce users to library resources and services
(D) Remove users

22. Word-of-mouth promotion occurs when:
(A) Books are classified
(B) Libraries stop communication
(C) Users share positive experiences about library services
(D) Records are destroyed

23. A library campaign aims to:
(A) Reduce library usage
(B) Increase awareness about specific services or programs
(C) Eliminate resources
(D) Stop communication

24. Stakeholders of a library may include:
(A) Books only
(B) Users, government, institutions, and community members
(C) Computers only
(D) Publishers only

25. Advocacy for libraries emphasizes their role in:
(A) Eliminating learning
(B) Reducing information access
(C) Education, research, and community development
(D) Limiting knowledge sharing

26. Customer relationship management (CRM) in libraries focuses on:
(A) Managing shelves only
(B) Classifying books
(C) Printing documents
(D) Building and maintaining relationships with users

27. Library promotion materials include:
(A) Shelf numbers only
(B) Classification schedules only
(C) Cataloguing rules only
(D) Posters, brochures, websites, and social media posts

28. A successful library marketing strategy should be:
(A) Random and unplanned
(B) User-focused and based on identified needs
(C) Focused only on collections
(D) Without evaluation

29. Which statement about library advocacy is correct?
(A) Library advocacy communicates the value of libraries and builds support among communities and decision-makers.
(B) Library advocacy is only about selling books.
(C) Library advocacy reduces library visibility.
(D) Library advocacy replaces library services.

30. Library marketing and advocacy are important because they:
(A) Prevent promotion of services
(B) Reduce library usage
(C) Eliminate community involvement
(D) Increase awareness, strengthen user relationships, attract support, and demonstrate the value of libraries